Electric sunglasses have become one of the hottest lifestyle brands in history---it certainly helps when your founders have huge amounts of eyewear experience and design expertise. From the very beginning, Electric sunglasses were created by and for people who know the Southern California style, and it shows to this day. Each new release was unique, something totally different from the "cookie-cutter" designs offered by many mainstream eyewear companies. Electric must be doing something right---the company (and their customer base), continues to grow. Seems that everyone in the know is wearing Electric sunglasses these days. Maybe you should join them.